Lululemon tries to have a reputation for being an environmentally conscious company. You can read about their sustainability plan HERE. One of their points is that they are “a model for community-led sustainability including our extended lululemon family of ambassadors, vendors, and guests.” Yet they don’t seem to take this very seriously.
Recently Lululemon in Regina started renovations in Regina, SK. In a complete detour from their sustainability model they chose to not only dispose of their old fixtures and mannequins but destroy them first just to make sure that they cannot be used again. When approached by this fact, the resolution manager blamed the third party company without acknowledging that they get to dictate what occurs with their disposal.
On their website they claim “We’re working to be part of an elevated world that operates within nature’s boundaries and provides for human needs—creating opportunities for people to lead happy and fulfilling lives” However this seems to be working in the opposite of that direction. They could have donated these items to the Habitat for Humanity Restore store for them to sell off and raise money for their projects. They could have donated it to small markets that don’t compete with them. Perhaps they could have recycled parts of the mannequins, and lighting. Instead it all went off to be disposed of. This does not seem like they are following their own code.
However, don’t despair! Here is a couple suggestions that Lululemon can do to resolve this issue and prevent it from occurring again!
- Donate an amount to the Regina chapter of Habitat for Humanity that would be equal to what they could have gained from the sales of these items.
- Change their Sustainable code of conduct to reflect renovations as well as day to day operations.
- Dictate to “Third party” contractors that their stuff shall be recycled wherever possible.
- Publicly promote these changes as a way to get word out there that they actually follow their own code of conduct. This could be a positive way to portray the company and could be an advertising campaign in itself.
To date, despite numerous phone calls, emails, tweets etc. Lululemon has no acknowledged that they have any plans to change their wasteful practices. They passed 100% of the blame on the third party contractor and refuse to take any fault in what occurred. Their social media people just keep pushing that they value what has been said, but actions speak louder than words.